Strategic Advisory, Coaching & Support
Strategy and coaching
for leaders who move fast.
Clear thinking, sharp strategy, and the accountability to make it happen. Let's build your momentum together.
Just Imagine
What Would Change for You?
Clarity
No more confusion or analysis paralysis. You will finally have a plan, and the plan will work.
Confidence
Face your fears online, whether it is selling, content, tech or teaching, knowing the return is real.
Prosperity
Stop dreaming and start living your dreams. Prosperity is the purpose of every business owner.
Most people with real expertise are playing a much smaller game than they should be. Not because they lack ambition - because nobody has ever helped them see what's actually possible when they stop hiding behind their work and start building around who they are.
That's what this is.
Working with me 1-2-1 means we build your leadership brand from the inside out - getting precise about your genius, clear on who you're for, and deliberate about how you show up in the world. Then we market it in a way that fits how you actually think and work. Then we make sure it pays you properly.
This isn't a programme with a fixed syllabus. It's a relationship built around where you are and where you want to go. Some clients come to me early, figuring out their positioning and their voice. Some come later, with an audience they haven't yet monetised. Some just know they're capable of moreand want someone in their corner who'll tell them the truth.
What they all have in common is that they're done playing small. They want to build something that genuinely reflects who they are - and make sure the right people know it exists.
If any of that sounds like you, let's talk.
“I'm not going to say he's magic, but he kind of is.”
Eric Girard
The System
Together we'll help you…
Get clear with your foundations.
Know who you are for, what matters to them, and make that visible everywhere you're found online.
Be THE ONE among many.
There are many ways to build authority, and together we'll chart your own authority path.
Get hyper discoverable.
Even introverts can find a way to be found online every day, even when you don't post content.
Build a tailored sales process.
We'll build a process just for you, your products, and your unique sales style.
Scale with sustainable promotion.
Passive income, selling at scale, and productising knowledge with a sustainable engine behind it.
Build your team.
There comes a time when you can't do it alone. I'll help you build your team the right way.
The Process
How does it work?
This is a personal experience, not a cookie cutter. We explore your business, design a plan, and then execute it together.
Work with Bob one-to-one
Directly on your business, your challenges, your goals - not a generic curriculum.
Get the strategy and support you need
Real coaching, real accountability, and a plan built around how you actually work.
Meet every two weeks, momentum compounds
Consistent contact keeps you moving instead of stalling out between big pushes.
It all starts with a call. The first session is a gift from me.
This isn't for you if:
- You want a done-for-you service.
- You're looking for quick fixes, not a sustainable system.
- You're not yet ready to be visible online in some form.
Is It Right For Me?
For business owners who are ready to work.
Clear, proven strategies for growing a strong personal brand online, and for turning that visibility into money. Not a single faddy tactic - time-tested strategies proven to work again and again.
Authors & Experts
I'll help you rewire your business to fully leverage your expertise, boost your visibility and authority, or plan and launch a book that drives new prosperity and freedom.
Entrepreneurs & Business Owners
You change the world one person at a time. I want to help with proven sales and marketing strategies, better authority and discoverability, and a plan you can depend on.
Coaches & Consultants
Being the best known at what you do matters. Don't settle for "one of many" - be THE ONE among many. I'll help you build the authority and sales process to match.
Just Some of People Who Did the Work.
Who's Bob Gentle?
Somewhere out there is a version of your business that changes everything. Let's build it.
I've spent twenty-five years working with business owners around the world - and the thing that's never changed is how much this work matters to the people doing it.
Your business isn't just a business. It's your reputation, your livelihood, your identity. When you invest in building your personal brand, you're not buying a service - you're betting on yourself. That deserves to be taken seriously.
When you work with me, you get me. Not a programme manager, not a support desk. My number. Direct access. Real conversations.I'll watch you play, learn how you think, and figure out what success actually looks like for you - not a template version of it.
I built the Personal Brand Business Roadmap™, the LeaderBrand™ Canvas, and The Generosity Engine™ because I needed frameworks that worked for real people with real businesses. I host Building Your LeaderBrand - one of the world's top-rated podcasts in this space - because I genuinely believe that the right people becoming more visible makes the world better.
This is a mission for me, not just a business. My clients know the difference.
Nobody is left behind... or forced to wait.
Every engagement is shaped around your situation. I believe this work should be accessible, so whether you're just starting out or running a serious operation, there's a way in. The conversation we have is about fit and ambition, not budget.
Monthly - Only £85
Beacons
The starting point for experts who are ready to build - and want to do it alongside people doing the same thing. Fortnightly group sessions, an active online community, and access to my frameworks and thinking as it develops.
Most popular
Momentum
Everything Beacons offers, plus fortnightly 1-2-1 sessions and direct access to me between calls. I'll learn how you think, watch how you work, and figure out what success actually looks like for you. Pricing is based on your commercial situation - the first conversation is about fit, and we'll find a number that works.
By application
Principal
For founders and executives where time is the real constraint. A small number of seats, a deeper level of access, and a relationship that operates more like a strategic partner than a coaching programme. If you're asking whether this is for you, it probably isn't. If you already know, let's talk.
Whichever level feels right, it starts the same way. One call. Forty-five minutes. Everything I can give you, nothing held back, and no expectation that you become a client.
Questions
Before you book a call.
How much time does this actually take?+
Most clients spend two to three hours a week on the work between our fortnightly calls. It is designed to fit around a full business, not replace one.
What if I am not ready to be visible online?+
Most people I work with start here. We build your confidence and your process together, at a pace that feels manageable, not overwhelming.
How is this different from a course?+
A course gives you information. This gives you a person - someone who knows your business, adapts the strategy as things change, and holds you accountable to actually doing it.
What happens on the first call?+
It is a conversation, not a pitch. We talk through where your business is today, where you want it to go, and whether working together makes sense for both of us.
Can I stop if it is not working for me?+
Yes. There is no long lock-in contract. I would rather earn your continued trust every month than hold you to a contract.
Client Stories
Loved by founders & leaders worldwide.
“Bob is really, really good at knowing the best shiny objects to follow. He's a real genius - an absolutely worthwhile investment.”
Jenny Ainsworth
Founder, Ainsworth Consulting Group
“He's given me a super clear, simple message that's helping me convert more clients.”
Jason M Barnard
CEO, Kalicube
“Bob's systems are complex enough to work really, really well, but simple enough to adopt and run.”
Dan Bennett
Founder, Video For Entrepreneurs
“Bob's insights into personal branding have been invaluable. He's such a nice guy - I can't recommend his services enough.”
Henry Calvert
Content Creator & Presenter
“If you're sitting on the fence about working with Bob, just book a call. You've got nothing to lose and everything to gain.”
Jon Clayton
Founder, Architecture Business Club
“Working with Bob has been heads and shoulders above every other branding professional I've worked with.”
Leslie Kuban
Franchise Advisor, FranNet
Working with Bob Gentle has been a game changer for my podcast and personal brand. Since applying his expert strategies in content marketing and audience engagement, my downloads have increased by 127%. The refined brand is now connecting with the right people, leading to more valuable opportunities in both my podcast and commercial real estate work.
Amy Calandrino
Founder, Beyond Commercial
Bob has been an incredible support as I begin my journey into the coaching world. He helped me better understand the business, the different steps involved, and offered so many valuable insights and practical advice. I now have a much clearer sense of what to do, when, and how.
Océane Camuzeaux
Coach & Consultant
In a group coaching context, Bob is very adept at including everyone and ensuring that everyone gets value. I have been very impressed at his relaxed manner that belies a huge amount of insight and deep desire to help. Bob has changed my thinking about my business and really helped me to move things forward.
Nick Smith
Founder, Square Pegs Coaching
Collaborating with Bob has been a game-changer, even for a seasoned digital marketing expert like me. Bob's Roadmap provided a proven process that bridges the gap, ensuring my ideas and investments yield results.
Jule Stout
CEO, Julie Stout & Advan Creative
I have been working with Bob & AmplifyMe for a while now and it has been a great experience. We now have mastered our LinkedIn profiles, entered the world of podcast guesting, and feel fully equipped to convert this into sales. It's great to know Bob is there and on our team as the momentum finally builds.
John Hughes
Founder, Pacioli Biz Forecast
Bob is an outstanding mentor who has significantly contributed to my growth and development. His empathy, deep knowledge, and extensive experience resonate profoundly with me. His guidance has brought remarkable clarity to my professional endeavors.
Zineb Kamal
Founder, smarktic
Get Started
It all starts with a call.
This isn't a sales call. It's a conversation about where your business is today, where you want it to go, and whether working together is the right fit for both of us.
Availability
Schedule a call
Prefer to reach out directly? Email hello@amplifyme.agency or call +44 (0) 7795 636 191.