About Bob Gentle
Strategist. Advisor.
Founder. Storyteller.
I work at the intersection of personal brand, business growth, and expert infrastructure - helping ambitious leaders build visibility, authority, and the businesses they actually want to run.
My Story
I've spent the better part of two decades helping people who are genuinely good at what they do become impossible to ignore. Founders, consultants, authors, coaches, executives - the common thread is expertise that deserves a bigger audience and a business model that matches it.
My own journey started in digital marketing and agency life. Over time I became fascinated not just by the tactics of visibility, but by the deeper work of identity: how you position yourself, what you stand for, and how you turn that clarity into a business that runs on your terms.
Today that looks like one-to-one advisory and group coaching through AmplifyMe, product and infrastructure support for the expert economy through DiscoveryCo, a podcast that's reached a global top 2% ranking, speaking engagements on stages and podcasts around the world, and two books in the works.
I believe the best marketing is generous, the best leaders are visible, and the best businesses are built around the person at the centre of them - not in spite of them.
Discovery Co. is my product and infrastructure brand built for the expert economy - serving speakers, coaches, consultants, advisors, and anyone building a business around their knowledge and reputation.
Podcast Production
Most podcast production companies hand you back polished audio and call it done. Discovery Co. is different - we're built for experts who want a production partner that cares about your results as much as sound quality.
Products & Tools
From email management to signature builders, Discovery Co. develops software and tools that solve specific, high-friction problems in the day-to-day of running an expert business.
Expert Community
A collective of ambitious expert voices sharing what works, solving problems together, and pushing each other toward whatever success looks like for them - not a generic membership, a real community.
Product
Off Duty
Your inbox, on your schedule. Off Duty holds your Gmail in the background and delivers it in batches - twice a day, once a day, or on your own custom schedule. You stay focused. Nothing important gets missed.
offduty.me ↗
Product
Signature Studio
Visual email signature builder. Start from a template, make it yours, and paste directly into Gmail, Outlook, or Apple Mail. Your signature can show live content - your latest episode, your availability, or a rotating banner that stays fresh long after you hit send.
signaturestudio.me ↗
Building Your LeaderBrand
Ideas can change what you
think is possible.
I started the Building Your LeaderBrandpodcast because the most valuable conversations I was having weren't happening anywhere people could find them. That felt like a waste.
Every week I sit down with founders, authors, coaches, and thought leaders who've figured out something worth knowing - about visibility, about marketing, about building a business that doesn't swallow you whole. No fluff. No performance. Just the kind of conversation that makes you think differently on the drive home.
What it's done for my own business has been quietly profound. It's opened doors I couldn't have knocked on, built trust with people who've never met me, and created a body of work that compounds over time. It's the single best thing I've done for my personal brand - and I tell every client the same thing.
If you've never listened, that's where I'd start.
Apple Podcasts
Spotify
Speaking & Guesting
I love being in
the conversation.
There's something about a live room - or a great podcast interview - that forces clarity in a way no written content can. I genuinely love speaking and being a guest, and I do a lot of it.
On stage I tend to talk about personal brand strategy, thought leadership, the expert economy, and what it actually takes to build authority in a noisy world. I aim to be the person in the room who says the true thing clearly.
As a podcast guest I bring the same energy I try to create on my own show: real stories, sharp frameworks, and something the audience can use. If you'd like to have me on your show or your stage, I'd love to hear from you.
On stage
Keynote speaking
Brand, visibility, and expert business at live events and conferences.
On air
Podcast guesting
Interviewed on shows reaching founders, consultants, and business leaders.
In the room
Panel expert
Bringing sharp perspective to panels on marketing, leadership, and brand.
Worldwide
Virtual stages
Workshops, summits, and webinars for audiences around the world.
Books in Progress
Ideas that deserve more than a post.
I write books the way I approach most things - slowly, honestly, and with a clear point of view. Here are the two in progress.
In Progress
The Generosity Engine
How generosity became the most powerful marketing strategy in the world.
A framework for building a business on the principle that the more you give - your thinking, your time, your perspective - the more the right people find their way to you. Not charity. Strategy. The book explores how generous experts outcompete their louder, pushier peers every time.
In Progress
The Seven Blades of Good Fortune
The quiet forces behind every expert who seems impossibly lucky.
A reflection on the patterns I've observed across hundreds of coaching relationships: the seven qualities, habits, and mindsets that separate experts who thrive from those who plateau. Part memoir, part playbook - built from real conversations with real people who figured it out.
Building boards that build brands.
As a certified advisory board chair, I help companies establish the kind of boards most businesses never think to create - focused not on governance, but on marketing momentum, thought leadership, and culture.
I'm also frequently invited to sit on advisory boards myself, typically for companies in the expert, education, and personal brand space.
Marketing Advisory Boards
Structured panels of external experts helping companies sharpen their market positioning, channels, and brand strategy.
Thought Leadership Boards
Curated advisory bodies supporting executives and organisations in building credible, consistent public authority.
Culture Advisory Boards
Expert panels helping leadership teams build cultures that attract talent, retain clients, and reflect values.
Community
Beacons - where early-stage experts find their signal.
Beacons is the community I built for people at the beginning of their expert business journey - the ones who know they have something to offer the world but haven't quite figured out how to make it pay yet.
Inside Beacons I support early-stage business owners in building, marketing, and monetising their personal brands. It's a place for real conversations, practical support, and the kind of encouragement that actually helps - not just cheerleading.
Members get access to frameworks, live sessions, and a community of people who are on the same journey. It's the place I wish had existed when I was starting out.
Build the foundations
Identity, positioning, and the core message that makes you impossible to ignore.
Market with intention
Content, visibility, and the channels that matter for your specific audience.
Monetise your expertise
Products, packages, and pricing that reflect what you actually know.
Grow with community
Accountability, support, and shared momentum from people on the same road.
Get Started
It all starts with a call.
This isn't a sales call. It's a conversation about where your business is today, where you want it to go, and whether working together is the right fit for both of us.
Availability
Schedule a call